Perks
Public startup programmes, honestly labelled.
Credits and discounts that any eligible founder can apply for directly. Eligibility and benefits are quoted from each provider’s official page. Last checked 12 October 2026.
Public programmes. Apply directly. These are not Startup Roof partnerships, and providers decide eligibility. Terms change, so check the official page.
Amazon Web Services · Public programme
AWS Activate
Benefit (as stated)
Activate Founders: start with USD 1,000 in credits, with select participants qualifying for up to USD 5,000. Activate Portfolio: up to USD 200,000 through an Activate Provider’s Org ID.
Eligibility (as stated)
Pre-Series B, founded in the last 10 years, AWS account on a paid tier plan, and new to Activate Credits or requesting more than previously received.
Official pageChecked 12 October 2026Google · Public programme
Google for Startups Cloud Program
Benefit (as stated)
Start: up to USD 2,000 in credits over a year for startups without equity funding. Scale: up to USD 100,000 in year one plus 20% of usage in year two (up to a further USD 100,000). Up to USD 350,000 for AI startups.
Eligibility (as stated)
GCP account and billing ID, a public company website, a matching company email domain, and founded within 5 years (10 years for Scale).
Official pageChecked 12 October 2026Microsoft · Public programme
Microsoft for Startups
Benefit (as stated)
Up to USD 200 in Azure credits on joining, unlocking up to USD 150,000 over time based on verification, workload adoption and sustained usage.
Eligibility (as stated)
Apply at startups.microsoft.com. Higher milestones need business verification and active Azure workloads.
Official pageChecked 12 October 2026Notion · Public programme
Notion for Startups
Benefit (as stated)
Up to 6 months free on the Business plan with Notion AI (6, 3 or 1 month depending on eligibility).
Eligibility (as stated)
Non-paying Notion customers with fewer than 100 employees, a work email and no previous Notion promotion. 6 months requires a Notion startup partner affiliation.
Official pageChecked 12 October 2026HubSpot · Public programme
HubSpot for Startups
Benefit (as stated)
90% off year one (50% in year two, 25% in year three), or 30% off year one (15% in year two), on new Professional or Enterprise products.
Eligibility (as stated)
90% tier: Pre-seed to Series A, affiliated with an approved partner or with verified venture funding. 30% tier: associated with an approved entrepreneurial organisation. Annual commitment required.
Official pageChecked 12 October 2026Stripe · Public programme
Stripe Atlas
Benefit (as stated)
Delaware incorporation with USD 2,500 in Stripe product credits for the first year and access to over USD 50,000 in partner discounts. One-time USD 500 setup fee as published by Stripe.
Eligibility (as stated)
Founders incorporating a Delaware C corp or LLC through Atlas.
Official pageChecked 12 October 2026