# One-page business plan (Startup Roof)

- Customer: who exactly, and where do you find them?
- Problem: what costly, frequent problem do they have?
- Current alternatives: what do they do today?
- Offer: the smallest useful thing you can deliver.
- Channel: how will the first 10 customers hear about you?
- Pricing hypothesis: what will you test first, and how?
- Key numbers: target customers in 90 days, monthly costs, runway in months.
- Biggest risks: what would make this fail? How will you test each?
- Next 90 days: three milestones with dates.
- Support you need: skills, introductions, tools.

General information only. Startup Roof · Build. Scale. Grow.