# Customer interview script (Startup Roof)

Goal: learn what people already do about the problem. Ask about the past, not hypotheticals. Do not pitch.

1. Tell me about the last time you dealt with [problem].
2. What did you do about it?
3. What was hardest about that?
4. Why was that hard?
5. What have you tried to fix it? What did that cost in time or money?
6. What did you not like about those solutions?
7. Who else is involved when this happens?
8. How often does this happen?
9. If this disappeared tomorrow, what would change for you?
10. Who else should I talk to about this?

Note-taking grid
| Interviewee (no personal details) | Role | Problem in their words | Current workaround | Spent money? | Strength 1-5 | Follow-up |
|---|---|---|---|---|---|---|

Tip: three or more people describing the same costly workaround is a signal worth testing.
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